As mentioned in post #12, Folkways International Trekking began in 1975 with a capital investment of 1 box of letterhead, 1 box of envelopes and a few stamps. Fortunately, I had a desk, chair and typewriter from my teaching days. The physical location moved multiple times, but my commute to the office has never taken more than 5 minutes and, normally, less than 2.
In the beginning, I needed to be in the field and the office was staffed by friends and family (Marilyn gets special mention). When Folkways Trekking made a little money on a trip, the funds were used to pay the staff and office expenses. This became normal policy as the company evolved.
Beginning with the Around Annapurna Trek, there was a need to arrange airline ticketing for group members. In the early days, I made arrangements with local travel agencies to handle our ticketing needs (Susanne and I did a few day trips to Vancouver BC in order to gain from the USD/CD exchange). After we built an office addition to our home in Oak Grove, Oregon, GeGe, a very bright young lady who interviewed to assist me, had travel agency training, so we applied under the name Folkways Travel and became the only ticketing agency located in a private home. I was able to find equipment for our new office and some friends who worked for the telephone company helped install a multi-line phone system to which was added a telex machine and, after several years, a fax machine.
During my graduate school days studying Intercultural Communication, I met a man who was the director of an organization that developed study abroad programs for high school students. I was interested in staying connection to education and learned about several college study-abroad programs that worked with local companies to develop and arrange the student courses. While exploring these student and alumni overseas programs, I established the 501-c-3 Folkways Institute to work in this international education field. Kyle, who had recently graduated from Lewis & Clark College in Portland, Oregon had heard about us and interviewed for work. He was hired with no salary, based on the agreement that as soon as Folkways Institute had an income, he would get paid. With his help, we were able to get agreements from Lewis & Clark College, Linfield College and George Fox College to "bid" on their student study-abroad programs. We would develop and confirm overseas arrangements for up to 10 winter and spring term study-abroad courses without knowing how many, if any, we would be able to operate for the schools. These were very work-intensive projects. Not only did we have to develop, organize and book arrangements, but if our "bid" was not accepted by the school's Overseas Director, we had to communicate back to cancel all the booked arrangements. Eventually, we were awarded enough courses that Kyle was able to get back pay and a small salary.
Our move to Happy Valley came due to a need for a larger office. We grew to 3 staff in Folkways Travel and 4 in Folkways Institute. With family financial assistance, a house was built on 3.13 acres which included a 1000 sq ft office. Folkways Travel's airline ticketing equipment (3 airline computers and a ticketing machine) was moved after ATC location requirements were met. Folkways had a good reputation at Lewis & Clark College and we had several students come to work for 1 - 2 years between their college graduation and graduate school. Again, these were all bright and outstanding students who were a joy to work with and learn from. One student connected Folkways Institute with Elderhostel (now Road Scholar) and Interhostel (University of New Hampshire adult overseas education program). For several years, we were operating adult education programs for both Elderhostel and Interhostel in India, Nepal, Bhutan and Tibet. We had rented a house in Kathmandu and had permanent staff living in the house, taking care of our trekking equipment and operating our treks and education courses.
Whether it was Folkways Travel or Folkways Institute, our work never came at a steady flow. Sometimes, 6 months would pass without any income, but staff still needed to receive their salary. Just like a squirrel preparing for winter, I kept funds aside for those bleak periods. With the arrival of the internet, development of school international programs became easier, but also more competitive as Overseas Education Directors reached beyond local organization to overseas companies. In 1975, there were about 4 "adventure" companies in the United States and we were considered one of those. In 1985, there were hundreds and, in the next 10 years, probably 1000 or more in the USA as well as internationally. The USA had an economic decline from July 1990 to March 1991, then a global economic crisis in 1998, contributing to traveler's concerns about spending money for travel overseas. The culmination of these events had a severe impact on both Folkways Travel and Folkways Institute.
View from Happy Valley Office |
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"Tell me the landscape in which you live, and I will tell you who you are.
Jose' Ortega y Gassett